The Series B funding will help the company with hiring, product development and expansion into more enterprise deployments, according to a Wednesday (Sept. 3) press release.

While the company did not share its valuation, a report by Reuters cited unnamed sources who said HappyRobot is now valued at $500 million.

A wave of venture investment into AI firms has raised concerns about possible saturation and increased competition for the companies, the report said.

HappyRobot is hoping its in-house tech and logistics expertise help separate it from general-purpose AI voice startups such as ElevenLabs, according to the report.

“Being verticalized” gives the company an advantage over more general-purpose competitors who might be “clueless about the operations and the intricacies of these industries,” said HappyRobot co-founder and CEO Pablo Palafox, per the report.

Launched 18 months ago, the company has more than 70 enterprise customers, including DHL, Ryder, Schneider and Werner, which use HappyRobot for tasks such as appointment scheduling, collections and outbound sales, according to the press release.

“The early results are clear: AI workers aren’t just cutting costs — they’re unlocking new revenue opportunities, increasing visibility and freeing teams to focus on strategic, relationship-driven work,” the release said.

HappyRobot’s AI operating system combines “real-time truth,” specialized AI workers, and an orchestrating intelligence to manage “complex, mission-critical work,” starting with supply chain and industrial-scale operations, per the release.

The goal is to help enterprises operate with speed and ongoing improvement, “while humans focus on higher-value work,” the release said

The PYMNTS Intelligence report “The Agentic Trust Gap: Enterprise CFOs Push Pause on Agentic AI” found that 15% of chief financial officers surveyed are even considering putting agentic AI to work, with most still in the early evaluation stage.

“This contrasts with the surging adoption of generative AI, which CFOs are increasingly using for tasks like content creation, customer service, coding and data analysis,” PYMNTS wrote Aug. 15. “The report shows generative AI’s deployment for product and service innovation up 21% and for spotting fraud and errors up 31% since March 2024.”

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“They have white labeled premium products or materials for highly purchased categories like athletic wear. They also have established exclusive partnerships with athletic companies to carry products on online storefronts like Nike. This has enabled Amazon to be the easiest platform for customers to buy and return products. More and more customers are using Amazon as a one-stop search engine versus going to each of their brand’s websites individually.”
—Amrita Bhasin, CEO of reverse logistics company Sotira on Amazon’s dominance in apparel

“Over 90% of U.S. adults use debit, yet most brands don’t reward that spend. Galileo’s Co-branded Debit Card changes that. Our API-first platform simplifies the tech stack and accelerates time to market
—Derek White, CEO of Galileo, from “Rethinking Rewards With a Loyalty Platform for the Debit Generation”

“Instead of click to buy, we are moving to ‘code to buy.’ Agents are nothing more than lines of code. Making sure that code is tied to the right consumer, with clear consent parameters, is essential to building trust.”
—Trulioo CEO Vicky Bindra on his firm’s new agentic AI collaboration with Worldpay

“Strip away the digital tools (which are mostly mobile), and what you find underneath is remarkably familiar: Young people want to build credit, save money, buy things with the least amount of friction, stay healthy, go to concerts and watch movies, and connect with friends.”
—From July’s “The Gen Z Decoder Ring,” by PYMNTS Intelligence

“Obviously, 0% transactions are somewhat less profitable for us. They’re still profitable … but the interest income that comes in interest-bearing loans is obviously more profitable … the experience using Affirm is so positive, they do convert to interest-bearing users just fine, and come back to us for many other things than just ‘zeroes.’”
—Affirm CEO Max Levchin on whether consumers embracing the 0% APR offerings shift to repeat usage

“Some firms attempt to absorb the costs, reducing profitability to preserve customer loyalty. Others trim product assortments, cutting lower-margin items from shelves. A few attempt to differentiate with premium offerings that justify higher prices. Even those face resistance as those who serve the consumer find middle-income consumers cutting back. This strategy is not sustainable. Businesses cannot lose money indefinitely. At some point, they must either raise prices more aggressively or thin product selection. Both choices carry risks. Higher prices may further dampen demand. Fewer products may reduce consumer choice and weaken competitive positioning.”
—PYMNTS CEO Karen Webster on tariffs from “Tariffs. Who Really Pays.”

“This isn’t a world where you can go and say, ‘I have a North Star in mind. I’m going to take the next four years to get there,’ because in four years, the landscape will look radically different than it does today in terms of consumer behavior and consumer expectations.”
—Matt Swatzell, head of Solutions, North American Acceptance at Visa, commenting on the “Rise of the Mobile-First Shopper” series.

The fine is likely to be less than the 4.3 billion euros the Commission ordered Google to pay in another case in 2018, Reuters reported Friday (Aug. 29), citing unnamed sources.

Asked about the report by Reuters, the Commission decline to comment, while Google pointed to a 2023 blog post in which it criticized the regulator’s interpretation of the AdTech sector, according to the report.

The report attributed the imposition of what it described as modest penalties to the approach of the new EU antitrust chief, Teresa Ribera, who it said focuses on getting companies to end anti-competitive practices rather than punishing them with big fines.

In the AdTech case, the European Commission accused Google of abusing its dominance in the online AdTech industry since 2014. The regulator alleged that the company had wielded its market power on both sides of the supply chain by showing favoritism toward its own ad exchange, AdX, in matching auctions.

Google argued that serving both advertisers and publishers is a common industry practice, competitors operate similar AdTech businesses catering to both sides of the market, and integrated technology stacks facilitate high-quality connections between advertisers and publishers.

According to Friday’s Reuters report, advertising revenue accounted for 75.6% of Google’s total revenue in 2024.

Google also faces pressure in the United States, where it is in a legal battle with the Justice Department, and a federal judge determined that the company unlawfully maintained monopolies in critical areas of the online ad industry.

It was reported in May that the Justice Department called for Google to divest some key components of its digital advertising business, including its AdX marketplace and its DFP ad-serving platform.

The Justice Department argued at the time in a court filing that such divestitures were essential to dismantle Google’s dominance and restore competition in the markets for ad exchanges and publisher ad servers.