The X-E5 is Fujifilm’s tiny powerhouse. It’s part of a line of cameras that has often been described as similar to the X100, except with an interchangeable lens. But the X-E line has evolved this year and is taking on a new shape. It used to be seen as a budget option, but at $1,699, that can no longer be said.
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YouTube tells creators they can drop more F-bombs
YouTube videos with strong profanity in the first seven seconds (words like “fuck”) are now eligible for full monetization, according to a video from Conor Kavanagh, YouTube’s head of monetization policy experience. Previously, these kinds of videos were only eligible for “limited ad revenue.”
Changes to YouTube’s inappropriate language policies have long been a sore spot for creators. In November 2022, the company began to potentially limit ad revenue if profanity was used in the first 8–15 seconds of a video. ProZD, whose real name is SungWon Cho, published a video where, after waiting 15 seconds, he called the policy change “the dumbest fucking shit I’ve ever heard.” (He later said that the video was demonetized.) YouTube adjusted its policies in March 2023, including allowing videos with profanity in the first 8–15 seconds to be eligible for ad revenue.
I asked ProZD his thoughts about Tuesday’s change. “It’s about fucking time.”
The company originally restricted monetization for videos with swearing at the start of videos to “align with broadcast standards,” Kavanagh says. “Advertisers expected ads on YouTube to have distance between profanity and the ad that just served.” However, “those expectations have changed,” he says, “and advertisers already have the ability to target content to their desired level of profanity.”
While the only specific example of “strong” profanity Kavanagh provides is “fuck” — he says that YouTube defines “moderate profanity” as words like “asshole” or “bitch” — “you get the idea,” he says.
YouTube will continue to limit monetization if you use moderate or strong profanity in titles or thumbnails. Videos with a “high frequency” of strong profanity are also still a “violation” of YouTube’s advertiser-friendly content guidelines, Kavanagh says. “You have to pick and choose your fucks carefully.”
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Mark Zuckerberg’s AI hiring spree is costing a lot of money. His investors don’t care.
Meta’s stock price shot up over 10 percent on Wednesday after the company reported better-than-expected earnings. Revenue generated in the second quarter was $47.5 billion, up 22 percent from a year ago. Daily users across Facebook, Instagram, Threads, and WhatsApp grew to almost 3.5 billion. Meta also warned Wall Street that it would spend more on data centers and hiring next year. In response to all this, the company’s valuation increased by over $175 billion, or more than 12 Scale AI deals.
”Our business continues to perform very well, which enables us to invest heavily in our AI efforts,” Zuckerberg said during today’s earnings call. Meta’s cash cannon is now fully pointed at his new moonshot of achieving superintelligence, or as he puts it, AI that “surpasses human intelligence in every way.” He bragged about providing the richly compensated members of his new superintelligence lab “access to unparalleled compute” for training new models that will “push the next frontier in a year or so.”
Zuckerberg’s last moonshot was the metaverse, which came up only once at the very end of today’s earnings call. It’s too early to compare the two projects, but they share a key similarity: they need the kind of funding that only a company like Meta can provide.
Where AI differs from the metaverse, however, is that it appears to be already improving Meta’s ads business. A new AI model for delivering ads has driven approximately five percent more conversions on Facebook and three percent more conversions on Instagram, according to CFO Susan Li. Large language models are also starting to power how posts are ranked in feeds across the company’s apps, including Threads.
While Meta is still spending heavily on the metaverse (it’s on track to spend a total of $100 billion on its Reality Labs division this year), there’s no mistaking the fact that AI is officially Zuckerberg’s top priority. This time, though, he’s playing catch-up in a heated race, not trying to invent a new platform from scratch. The stakes are much higher, even if he’s playing the game with house money.
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The controversial legal tactic The Trump Organization is using to take down fake merch
Unauthorized merch promoting Donald Trump — from hats and mugs to signs and T-shirts — is everywhere online. Go to a Trump rally or other MAGA political event and you’re bound to find people hawking their DIY Trump wares.
The Trump Organization apparently isn’t too pleased.
A lawsuit filed last week claims online sellers on platforms like eBay, Amazon, and Walmart are hawking goods that infringe on the Trump Organization’s trademarks.
“Defendants design the online marketplace accounts to appear to be selling genuine TRUMP Products while selling inferior imitations of such products,” the suit, filed in US District Court in Florida, reads.
But The Trump Organization’s lawsuit isn’t your run-of-the-mill trademark case — look at the filing and you won’t find a list of sellers the firm is going after. Instead, there’s a vague stand-in for the defendants: “The individuals, corporations, limited liability companies … identified on Schedule A.”
These lawsuits are a way to go after dozens, hundreds, or even upwards of a thousand online storefronts all at once, making it much cheaper for plaintiffs. Schedule A suits are regularly filed under seal, meaning there isn’t the same level of public transparency. At times, plaintiffs have been able to get extraordinary remedies in court, like getting defendants’ assets frozen — including in a case I wrote about where an Amazon seller was unable to withdraw $50,000 in earnings.
These types of lawsuits get their name from the separate “Schedule A” form that’s filed to court — often under seal — listing all the online storefronts being sued. While it’s true that the web is filled with knockoffs, some experts have argued that Schedule A suits at times go overboard and raise due process concerns for the entities being accused of selling infringing products.
I’m not a judge or a trademark expert, so I will make no judgment on the merits of The Trump Organization’s claims. But it’s fascinating to see the president’s private business take up the same legal tactic that’s used by brands like Nike. Fake (or, to be more precise, unauthorized) Trump merch feels part and parcel with the MAGA ecosystem, whether it’s a homemade Trump yard sign or bloody post-assassination attempt pictures being plastered on T-shirts for sale on Etsy.
Despite the fact that I’ve used almost every Fuji out there, this was my first time playing around with any of the X-E line of cameras. The X-E5 is a gorgeous, petite, and classy-looking camera with sharp lines throughout the body, and with buttons and an occasional concave edge for some extra flair and a distinctive look. It is ever-so-slightly shorter and thicker than the X100VI, but weighs about the same when paired with one of Fujifilm’s pancake lenses. It is hard to keep your eyes and hands off of it. Over the last few weeks using the camera, I’ve had a lot of people asking me about it. Two even assumed it might be a Leica.
The camera build feels incredibly solid. The dials and the buttons are very clicky; even the side door just feels right. The hinges on the flip screen are sturdy, and it can flip all the way around for some vlogging, too. All those little details matter and make the camera feel premium, but unfortunately this camera is not weather sealed (something you’d also expect for this price).
The big new feature for the X-E is the dedicated film simulation dial. We’ve seen other Fujis adding these, but this was my first time using it. I rarely shift between film simulations since I have a few of my own, which I stick to 99 percent of the time. But the dial does make saving these sims easier, and encouraged me to experiment with different looks a lot more than before.
When it comes to video, you get 6.2k up to 30fps and 1080p up to 240fps. The X-E5 can also film in F-Log and F-Log 2 color spaces, so there is plenty of latitude for post-processing, which will match well with other Fujifilm cameras. And there’s HLG HDR too. The rolling shutter isn’t the greatest, although it’s far from bad. But the X-E5 shouldn’t be your primary video camera for two big reasons: the video mode takes a toll on this battery, and I’ve had it overheat after 13 minutes of continuous filming.
1/7
As stated earlier, this Fuji is equipped with the same sensor we’ve seen for a few years now. It is a 40MP BSI CMOS 5 sensor and it is capable of making some great images. It has been my favorite Fuji sensor since the CMOS III. The photos are sharp, with plenty of detail, and the noise levels are well managed. Anything above 2000 ISO will slowly start to break down and look mushy and soft. This is where the 7-stop IBIS comes in and helps you to keep that shutter open for a bit longer, therefore lowering your ISO too.
I brought this camera with me on a trip to Mexico along with a handful of lenses. The X-E5 proved to be a brilliant travel camera. I loved having the option to stick to my pancake 27mm for an ultra-compact setup or bring the all-rounder 16-55mm zoom lens for some versatility on a long day out.
But despite how much I loved my time with the X-E5, all of the recent Fujifilm cameras are becoming too similar to each other when it comes to performance. Some of those cameras excel in some way, but the X-E5 doesn’t have anything unique going for it. It is a classic jack of all trades. And that’s not a bad thing.
But once you start looking at the prices, you might have some second thoughts. When the X-E4 came out it was $850 and was seen as a hidden gem in the lineup. At $1,700, it starts to become a harder sell. However, if you do pick this one, be assured you’re picking a brilliant and gorgeous camera. It might no longer be a hidden gem, but it’s still a gem.
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